Digital Marketing Executive

The Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products/services in the digital space. The goal is to enhance brand awareness, drive website traffic, and acquire leads through various digital channels.

Key Responsibilities
Social Media Management: Manage and grow the company’s presence on platforms like LinkedIn, Instagram, Facebook, and X (Twitter).

Content Creation: Write engaging copy for social media posts, blogs, and email newsletters.

SEO (Search Engine Optimization): Optimize website content and structure to improve organic rankings on Google.

Paid Advertising (PPC/SEM): Assist in managing paid campaigns on Google Ads and Meta Ads to drive targeted traffic.

Email Marketing: Design and execute email automation campaigns to nurture leads and retain customers.

Analytics & Reporting: Monitor web traffic and campaign performance using tools like Google Analytics and Search Console to provide weekly reports.

Bachelor’s degree in Marketing, Digital Media, or a related field.

Certifications in Google Ads, HubSpot, or Meta Blueprint are highly valued.